The softness and bold colors kids crave and the durability parents love! Part of our #1 best-selling collection, Essentials Tees are your kid's new favorite basics! Made with our signature butter-soft modal cotton blend, they're so soft your kid won't wanna take 'em off. Available in matching colors, from baby to adult sizes, so the whole family can match in style.

Stock up on premium quality basics. Available in 3-6M - 11/12Y.

Part of our #1 best-selling collection, Essentials Rags are your kid's new favorite basics! Made with our signature butter-soft material, they're so soft your kid won't wanna take 'em off. In addition to being endlessly versatile, durable, and affordable, Essentials Rags feature our patented dynamic stretchy neckline + henley placket. Stock up on our premium quality basics in multiple colors and sizes. Available in 3-6M to 5/6Y.

There's no better time to coordinate with the fam than the holiday season! Snag these candy cane inspired styles for babies, toddlers, big kids, and even mom and dad.

ALL SALES FINAL.

Part of our #1 best-selling collection, Essentials Rags are your kid's new favorite basics! Made with our signature butter-soft material, they're so soft your kid won't wanna take 'em off. In addition to being endlessly versatile, durable, and affordable, Essentials Rags feature our patented dynamic stretchy neckline + henley placket. Stock up on our premium quality basics in multiple colors and sizes.

Available in 3-6M - 5/6Y.

Need styling ideas? Check us out on TikTok.

Psst... Don't miss our coordinating Essentials Kids Tees for toddlers to older kiddos!