Ahhh, the baby stage: Full of dozens of diaper and outfit changes on the daily. We're here to make life easier for you in that first year with everyone's favorite innovative and convenient peek-a-booty™ back opening for quick diaper changes. Simply slip baby's legs out of the Rag for the easiest diaper change ever! 

Plus, we now have FOUR sizes of our foot-less and mitten-less infant Rag to grow with your babe: 0-3M, 3-6M, 6-9M, and 9-12M.

Psst... Don't miss our coordinating Essentials Kids Tees for toddlers to older kiddos!

Introducing... the Newborn Bundle! This perfect all-in-one gift includes a newborn Rag (0-3M), a newborn top knot hat, and a receiving blanket. All of these goodies are made with our signature butter-soft, stretchy material for one comfy, cozy baby.

Our Newborn Rag (available only in size 0-3M) features foldover mittens, footies, and everyone's favorite peek-a-booty™ back opening for quick diaper changes. Simply pull at the footies to slip baby's legs out for the easiest diaper change ever!

Ahhh, the newborn stage: Full of dozens of diaper and outfit changes. We're here to make life easier for you in those first few months. Introducing the NEWBORN Rag, our first-ever Rag made for the teeniest babes, size 0-3M! 

Your sweet newborn will be cozy in our signature butter-soft, stretchy material. Plus we added mittens, footies, and an innovative and convenient peek-a-booty™ back opening for quick diaper changes. Simply pull at the footies to slip baby's legs out for the easiest diaper change ever! 

Available in size 0-3M in Light Coral, Ivy, Apricot, and Cumin & Navy Stripe. Fall in love with Essentials, the ultimate in comfort. 

Please reference our sizing chart for newborn & infant Rags.

Lightweight and perfect for laying in every season, these gems are available for your tiny babe (3-6 months) up to your preteen (11/12Y)! This super soft cardigan features knit ribbed fabric, with just the right amount of stretch, and complementary wood buttons. Available in Light Coral, Ivy, Apricot, and Cumin & Navy Stripe.

Lightweight and perfect for laying in every season, these gems are available for your tiny babe (3-6 months) up to your preteen (11/12Y)! This super soft cardigan features knit ribbed fabric, with just the right amount of stretch, and complementary wood buttons. Available in Cinnamon Stick, Phantom, Lyons Blue, Dusk, Camel, and Urban Stripe!