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ESSENTIALS

ESSENTIALS

Discover your kid's new favorite butter-soft basics that are endlessly versatile, durable, and affordable. Essentials are our #1 best-selling collection!

Kids Essentials Cardigan - 'Kids Cardigan in Multiple Colors' - Fall 2021
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Kids Essentials Cardigan - 'Kids Cardigan in Multiple Colors' - Fall 2021

Kids Cardigan in Multiple Colors Kids Essentials Cardigan
$27.50

Kids Cardigan in Multiple Colors

Kids Essentials Cardigan

$27.50

Lightweight and perfect for laying in every season, these gems are available for your tiny babe (3-6 months) up to your preteen (11/12Y)! This super soft cardigan features knit ribbed fabric, with just the right amount of stretch, and complementary wood buttons. Available in Bluesteel, Olive Oil, Terracotta Stripe, and Fern Stripe.

Please Note: The following colors have an extended ship window: Terracotta Stripe & Fern Stripe. These items should ship on or before 9/30/21. When your order is good to go, you'll receive a shipping confirmation email.

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Kids Essentials Cardigan - 'Kids Cardigan in Multiple Colors'
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Kids Essentials Cardigan - 'Kids Cardigan in Multiple Colors'

Kids Cardigan in Multiple Colors Kids Essentials Cardigan
$27.50

Kids Cardigan in Multiple Colors

Kids Essentials Cardigan

$27.50

Lightweight and perfect for laying in every season, these gems are available for your tiny babe (3-6 months) up to your preteen (11/12Y)! This super soft cardigan features knit ribbed fabric, with just the right amount of stretch, and complementary wood buttons.

Available in Cinnamon Stick, Phantom, Lyons Blue, Dusk, Camel, and Urban Stripe! 

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Kids Essentials Cardigan - 'Kids Cardigan in Multiple Colors' - Spring 2021
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Kids Essentials Cardigan - 'Kids Cardigan in Multiple Colors' - Spring 2021

Kids Cardigan in Multiple Colors Kids Essentials Cardigan
$27.50

Kids Cardigan in Multiple Colors

Kids Essentials Cardigan

$27.50

Lightweight and perfect for laying in every season, these gems are available for your tiny babe (3-6 months) up to your preteen (11/12Y)! This super soft cardigan features knit ribbed fabric, with just the right amount of stretch, and complementary wood buttons. Available in Light Coral, Ivy, Apricot, and Cumin & Navy Stripe.

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Essentials Adult Cardigan - 'Adult Cardigan in Core Colors' - 2021
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Essentials Adult Cardigan - 'Adult Cardigan in Core Colors' - 2021

Adult Cardigan in Core Colors Essentials Adult Cardigan
$34.50

Adult Cardigan in Core Colors

Essentials Adult Cardigan

$34.50

The perfect layering basic for every season – now available in ADULT sizing! Your new favorite cardigan can tie together any outfit. Our super soft, lightweight, unisex cardigan features knit ribbed fabric, with just the right amount of stretch, and cork buttons. Available in XS to XXL.

Please reference our sizing chart for sizing questions.

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Essentials Short Rolled Sleeve Henley Rag Romper - 'Rag in Multiple Colors' - Fall 2021
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Essentials Short Rolled Sleeve Henley Rag Romper - 'Rag in Multiple Colors' - Fall 2021

Rag in Multiple Colors Essentials Short Rolled Sleeve Henley Rag Romper
$24.50

Rag in Multiple Colors

Essentials Short Rolled Sleeve Henley Rag Romper

$24.50

Part of our #1 best-selling collection, Essentials Rags are your kid's new favorite basics! Made with our signature butter-soft material, they're so soft your kid won't wanna take 'em off. In addition to being endlessly versatile, durable, and affordable (only $24.50 for an entire outfit!), Essentials Rags feature our patented dynamic stretchy neckline + henley placket. Stock up on our premium quality basics in multiple colors and sizes.

Available in 3-6M - 5/6Y featuring NEW fall colors (Fern, Copper Brown, Bluesteel, Olive Oil, Ginger Stripe, Terracotta Stripe).

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Essentials Short Sleeve Chest Pocket Rounded Tee - 'Kids Tee in Multiple Colors' - Fall 2021
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Essentials Short Sleeve Chest Pocket Rounded Tee - 'Kids Tee in Multiple Colors' - Fall 2021

Kids Tee in Multiple Colors Essentials Short Sleeve Chest Pocket Rounded Tee
$14.50

Kids Tee in Multiple Colors

Essentials Short Sleeve Chest Pocket Rounded Tee

$14.50

The softness your kids crave at a price your wallet will appreciate. Part of our #1 best-selling collection, Essentials Tees are your kid's new favorite basics – now available in infant sizing! Made with our signature butter-soft material, they're so soft your kid won't wanna take 'em off. In addition to being endlessly versatile, durable, and affordable (only $14.50). 

Stock up on premium quality basics. Available in 3-6M - 11/12Y in NEW fall colors (Fern, Copper Brown, Bluesteel, Olive Oil, Ginger Stripe, & Terracotta Stripe).

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Essentials Infant Rag Romper - 'Infant Rag in Multiple Colors' - Fall 2021
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Essentials Infant Rag Romper - 'Infant Rag in Multiple Colors' - Fall 2021

Infant Rag in Multiple Colors Essentials Infant Rag Romper
$24.50

Infant Rag in Multiple Colors

Essentials Infant Rag Romper

$24.50

Ahhh, the baby stage: Full of dozens of diaper and outfit changes on the daily. We're here to make life easier for you in that first year with everyone's favorite innovative and convenient peek-a-booty™ back opening for quick diaper changes. Simply slip baby's legs out of the Rag for the easiest diaper change ever! 

Plus, we have FOUR sizes of our foot-less and mitten-less infant Rag to grow with your babe: 0-3M, 3-6M, 6-9M, and 9-12M.

Please reference our sizing chart for newborn & infant Rags.

Check out our Returns policy here

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Essentials Newborn Bundle - 'Newborn Bundle in Multiple Colors' - Fall 2021
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Essentials Newborn Bundle - 'Newborn Bundle in Multiple Colors' - Fall 2021

Newborn Bundle in Multiple Colors Essentials Newborn Bundle
$48.50

Newborn Bundle in Multiple Colors

Essentials Newborn Bundle

$48.50

This perfect all-in-one gift includes a newborn Rag (0-3M), a newborn top knot hat, and a receiving blanket. All of these goodies are made with our signature butter-soft, stretchy material for one comfy, cozy baby.

Our Newborn Rag (available only in size 0-3M) features foldover mittens, footies, and everyone's favorite peek-a-booty™ back opening for quick diaper changes. Simply pull at the footies to slip baby's legs out for the easiest diaper change ever!

Did we mention it's packaged up nicely in a box and ready to gift? ⁠This bundle is so good, you may just wanna keep it for yourself! All 3 items are bundled together, not sold separately.

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