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Kids & Babies Essentials

Kids & Babies Essentials

Discover your kid's new favorite butter-soft basics that are endlessly versatile, durable, and affordable. Essentials are our #1 best-selling collection!

Essentials Infant Peekabootyâ„¢ Short Sleeve Short Rag Romper - 'Infant Rag in Multiple Colors' - Sale
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Essentials Infant Peekabootyâ„¢ Short Sleeve Short Rag Romper - 'Infant Rag in Multiple Colors' - Sale Sale

Infant Rag in Multiple Colors Essentials Infant Peekabootyâ„¢ Short Sleeve Short Rag Romper

$26 $19.00

Infant Rag in Multiple Colors

Essentials Infant Peekabootyâ„¢ Short Sleeve Short Rag Romper

$19.00

$26.00

Ahhh, the baby stage: Full of dozens of diaper and outfit changes on the daily. We're here to make life easier for you in that first year with everyone's favorite innovative and convenient peek-a-booty™ back opening for quick diaper changes. Simply slip baby's legs out of the Rag for the easiest diaper change ever! 

We have FOUR sizes of our infant Rag to grow with your babe their entire first year: 0-3M, 3-6M, 6-9M, and 9-12M.

Please reference our sizing chart for newborn & infant Rags.

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Essentials Short Sleeve with Chest Pocket Dress - 'Dress in Multiple Colors' - Sale
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Essentials Short Sleeve with Chest Pocket Dress - 'Dress in Multiple Colors' - Sale Sale

Dress in Multiple Colors Essentials Short Sleeve with Chest Pocket Dress

$28 $19.00

Dress in Multiple Colors

Essentials Short Sleeve with Chest Pocket Dress

$19.00

$28.00

Unconventional dressing starts with a whole new fit! The Essentials Short Sleeve Dress brings the fun and goes the distance. This relaxed fit dress features premium modal fabric with the right amount of stretch and a chest pocket perfect for stashing tiny treasures. Your babies, toddlers, and kids will fall in love with these dresses. Available in 3-6M to 11/12Y. 
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Tank or Short Sleeve Henley Short Essentials Rag Romper - 'Rag in Multiple Colors' - Sale
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Tank or Short Sleeve Henley Short Essentials Rag Romper - 'Rag in Multiple Colors' - Sale Sale

Rag in Multiple Colors Tank or Short Sleeve Henley Short Essentials Rag Romper

$26 $19.00

Rag in Multiple Colors

Tank or Short Sleeve Henley Short Essentials Rag Romper

$19.00

$26.00

Part of our #1 best-selling collection, Essentials Rags are your kid's new favorite basics! Made with our signature butter-soft material, they're so soft your kid won't wanna take 'em off. In addition to being endlessly versatile, durable, and affordable, Essentials Rags feature our patented dynamic stretchy neckline + henley placket. Stock up on our premium quality basics in multiple colors and sizes.

Available in 3-6M - 5/6Y.

Need styling ideas? Check us out on TikTok. 

Psst... Don't miss our coordinating Essentials Kids Tees for toddlers to older kiddos!

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Essentials Tank With Chest Pocket Dress - Dress in Multiple Colors $18 to $20 - Sale
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Essentials Tank With Chest Pocket Dress - Dress in Multiple Colors $18 to $20 - Sale

Dress in Multiple Colors $18 to $20 Essentials Tank With Chest Pocket Dress

$28 $18.00

Dress in Multiple Colors $18 to $20

Essentials Tank With Chest Pocket Dress

$20.00

$28.00

Unconventional dressing starts with a whole new fit! The Essentials Tank Dress brings the fun and goes the distance. This relaxed fit dress features premium modal fabric with the right amount of stretch and a chest pocket perfect for stashing tiny treasures. Your babies, toddlers, and kids will fall in love with these dresses. Available in 3-6M to 11/12Y. 
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