RAGS is simply unconventional. We are on a mission to inspire individuality in kiddos and their parents through premium products that excel in fit, fashion, and function.

RAGS began in Rachel Nilsson’s basement but was shortly discovered by ABC’s Shark Tank, which helped put RAGS on the map as a global-apparel brand. Since Shark Tank, RAGS has been backed by premier investors from Nike, Skullcandy, Traeger Grills, Supreme, FAO Schwarz, Melissa and Doug, Cotopaxi, and more.

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