Part of our #1 best-selling collection, Essentials Rags are your kid's new favorite basics! Made with our signature butter-soft material, they're so soft your kid won't wanna take 'em off. In addition to being endlessly versatile, durable, and affordable, Essentials Rags feature our patented dynamic stretchy neckline + henley placket. Stock up on our premium quality basics in multiple colors and sizes.

Available in 3-6M - 5/6Y.

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Psst... Don't miss our coordinating Essentials Kids Tees for toddlers to older kiddos!

Rags t-shirts are made with an incredibly soft modal cotton fabric that your kid will want to wear over and over again. Kids love the softness, unconventional designs, and tag-free comfort, and you will love the quality and durability of this tee that you can hand down or pass on. Available in 2T to 11/12Y.

Curated by Rachel's long time BFF Heather Crockett, this is one of our raddest sweatsuits yet! Comfy, versatile, stylish, and durable. The perfect amount of stretch and comfort will make these your kiddo’s new favorite joggers. Featuring an elastic waist and functional drawstring. Dozens of reviews for our joggers exclaim that both kids AND parents are obsessed. Maybe it’s because our joggers have a fashionable tailored look with a comfy sweatpant feel. Or perhaps the obsession stems from the durability moms and dad (and their wallets) appreciate. Whatever the reason, we can’t wait for you to become obsessed with these premium joggers we can hardly keep in stock.

Ten available sizes, from 2T - 12Y, including: 2T, 3/4Y, 5Y, 6Y, 7Y, 8Y, 9Y, 10Y, 11Y, & 12Y.

Complete the look with our Think Pink Kids Sweatshirt!

*Due to the tie dye technique used for our fabric, no two items will be the same and shades may vary.

Fly away in this easy-to-rock RAGS dress! Made from our signature cotton modal fabric, this relaxed-fit dress features a gathered waist & tiers that effortlessly flow to the knee. The buttoned chest pocket adds the perfect finishing touch. Your girls will be twirling into summer in their new favorite dress. Available in 2T to 11/12Y.

Rags t-shirts are made with an incredibly soft modal cotton fabric that your kid will want to wear over and over again. Kids love the softness, unconventional designs, and tag-free comfort, and you will love the quality and durability of this tee that you can hand down or pass on. Available in 2T to 11/12Y.

Comfy, versatile, stylish, and durable. The perfect amount of stretch and comfort will make these your kiddo’s new favorite joggers. Featuring an elastic waist and functional drawstring. Dozens of reviews for our joggers exclaim that both kids AND parents are obsessed. Maybe it’s because our joggers have a fashionable tailored look with a comfy sweatpant feel. Or perhaps the obsession stems from the durability moms and dad (and their wallets) appreciate. Whatever the reason, we can’t wait for you to become obsessed with these premium joggers we can hardly keep in stock.

Ten available sizes, from 2T - 12Y, including: 2T, 3/4Y, 5Y, 6Y, 7Y, 8Y, 9Y, 10Y, 11Y, & 12Y.

Snag the matching sweatshirt here.

Rock RAGS and stay warm with our kids sweatshirts! Made from the same high-quality fabric blend as our Rags, this girls crewneck pullover sweatshirt features raglan sleeves for a comfy, premium fit. Available in 2T - 11/12Y.

Snag the matching joggers here.

Meet your daughter’s new favorite dress: Soft, stretchy, and the perfect amount of twirl. Your little ladies or older girls will be warm and cozy in our unique long sleeve swing dress designs, available in sizes 12-18M - 11/12Y.

Please reference our sizing chart for dresses.