Part of our #1 best-selling collection, Essentials Rags are your kid's new favorite basics! Made with our signature butter-soft material, they're so soft your kid won't wanna take 'em off. In addition to being endlessly versatile, durable, and affordable (only $24.50 for an entire outfit!), Essentials Rags feature our patented dynamic stretchy neckline + henley placket. Stock up on our premium quality basics in multiple colors and sizes.
Available in 3-6M - 5/6Y featuring NEW summer colors (Niagra, Apricot, Orchid, Wasabi, & Cameo Blue Stripe).
SELECT Colors of our Essentials Rag feature NEW product details:
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Psst... Don't miss our coordinating Essentials Kids Tees for toddlers to older kiddos!
Mirror, mirror on the wall, who is the fairest of them all? Your girls will be the fairest in all the land in our Snow White Rag! Forget the hassle of snaps, our innovative romper is easy on, easy off. Our neckline dynamically stretches to shimmy up your little one’s torso. Your kiddo will be comfy and enjoy playing unrestricted in our soft, stretchy fabric. Add in the perfect fit for all (little or big) body sizes and you’ve got the ultimate kid romper for your baby, toddler, or kid. Available in 3-6M to 5/6Y.
Psst… Wanna get your hands on an exclusive, limited edition Disney Princess Rag? Customers who snag at least 1 style from every Disney Princess collection we release this year will get to pre-order a FREE, mystery exclusive Disney Princess Rag (in the size of their choice) in Spring 2022.
Girl, you fancy! This extra girly romper features our dynamically stretchy neckline (meaning no snaps!) plus puff sleeves and an elasticized gathered waist with a faux bow. Our newest Snow White Rag is sure to have your littles whistling while they work!
Ahhh, the newborn stage: Full of dozens of diaper and outfit changes. We're here to make life easier for you in those first few months. Introducing the NEWBORN Rag, our first-ever Rag made for the teeniest babes, size 0-3M!
Your sweet newborn will be cozy in our signature butter-soft, stretchy material. Plus we added mittens, footies, and an innovative and convenient peek-a-booty™ back opening for quick diaper changes. Simply pull at the footies to slip baby's legs out for the easiest diaper change ever!
Available in size 0-3M in Light Coral, Ivy, Apricot, and Cumin & Navy Stripe. Fall in love with Essentials, the ultimate in comfort.
Please reference our sizing chart for newborn & infant Rags.
Available in phantom black in size 0-3M. Fall in love with Essentials, the ultimate in comfort.
Stylish, durable, and versatile. The perfect amount of stretch and comfort will make these your kiddo's new favorite joggers. Featuring an elastic waist and faux drawstring.
Create the ideal tailored fit for your kiddo with our 10 sizes, available from 2T - 12Y, including: 2T, 3/4, 5, 6, 7, 8, 9, 10, 11, & 12.
Lightweight and perfect for laying in every season, these gems are available for your tiny babe (3-6 months) up to your preteen (11/12Y)! This super soft cardigan features knit ribbed fabric, with just the right amount of stretch, and complementary wood buttons. Available in Light Coral, Ivy, Apricot, and Cumin & Navy Stripe.
Easy on, easy off. Forget the snaps, our innovative romper has a dynamic neckline that stretches to shimmy up your little one’s torso while retaining its shape. Soft, stretchy fabric ensures the perfect fit for your babe, toddler, or kiddo. Available in 3-6M to 5/6Y.